AWAKEN THE VIBE
Driven by a quest for camaraderie and connection, MatéBros is more than just energizing liquid in a can, it is a true vibe that aims to grow and strengthen one’s circles. Explore the story of how the founders came together to awaken the vibe with Yerba Mate Tea.
Yerba Mate Tea & Our Birth
The birth of MatéBros was as happenstance as conceivably possible. Sam and Jordan were routinely on their way to gymnastics practice when they spontaneously decided to detour off course and meet up with their longtime friend and ex-gymnast, Alex. Their adventure quickly led to their first encounter with a tea called yerba maté, the foundation of their product and the concept that would catapult their futures in the same direction. The two gymnasts joined their buddy Alex on his roof in sunny Southern California for what he called a “maté session”. Alex told the two about the hypothesized special powers of yerba maté and the natural energy they should expect to feel soon after. The two left for gym to experience something truly amazing. The best day of practice, ever.
Our Path Forward with Yerba Mate
Spring forward several years and we find Sam and Jordan at the University of Michigan training on the Men’s Gymnastics Team, winning back-to-back National Championship titles and excelling academically. Alex resides back in California, training as an elite wrestler at California Baptist University while pursuing his interests in business. The three, separated by over 2,000 miles, drink Yerba Mate Tea on a daily basis. They attest to its powers and now wish to share their experience with other athletes, professionals, and enthusiast who are looking for a natural energy boost.
Their mission is clear, spread the word. Now to make their dream come true the trio has reunited by the term MatéBros, brothers united by maté.
Meet the Originators of Yerba Mate Tea Energy Drink
Jordan sipped on the drink that Alex introduced them to and immediately saw a future. Nourished by his passion for business and entrepreneurship, Jordan could not help but see the potential for the three of them to financially unite over their new bliss and strengthen their brotherhood by business. Driven by Alex’s imagination and Sam’s passion, Jordan was able to organize the direction of their company in accordance with their vision for MatéBros.
The drink idea first surfaced when Alex introduced Yerba Mate to Jordan and Sam. His open-mind and free-spirit led to his bond with this South American tea that is scarcely seen in the American tea industry today. Alex focuses on his relationship with God and believes that their product is an ideal representation of the trio’s relationship. He loves to spend time at the beach with friends and have a MatéBros energy drink in hand.
With his relaxed demeanor and “California cool style”, Sam quickly connected with the positive and lively feel of the drink. His connection was so strong that he had to bring the product with him when he competed in the 2012 London Olympic Games. Sam vouches that the drink definitely has contributed to his exceptional gymnastics career and motivates him both inside and outside of the gym. If you don’t find Sam in the gym training for Rio 2016 you are likely to find him at the beach sharing the MatéBros brotherhood.
First introduced to Yerba Mate by Sam and Jordan in their freshman year at Michigan, Alex was hesitant to join the movement to say the least. Who are these Californians and what is this magical tea they are drinking?! After his first Mate sessh, it was all history. Alex felt the energy and soon began to conceptualize the business behind the brothers. Alex leads research and development for MatéBros, always formulating their next big move.
Sam and Jordan introduced me to Yerba Mate four years ago and I have been drinking it with them before practices and competitions as a teammate on the U of Michigan men’s gymnastics team. I competed at the 2012 Olympics with Sam and we drank maté together during the competition. I was a four time team captain of the Michigan team, a 5-time NCAA All-American, and am the first Michigan student-athlete in 53 years to be a part of three NCAA championships. My master’s degree in sport management will prove useful for MatéBros.
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